We make our decision to trust someone within 100 milliseconds of seeing their face.

This was a finding in the Cognition And Emotion Journal’s 2012 research on facial features.

So why does this matter to you and your business and what do having professional headshots have anything to do with it?

Well, what if you could get that first impression out of the way before your client walks through the door? 

Pictures of your team looking present, approachable and professional are an easy way to make clients comfortable with your business straight away. When a prospective client looks at your website and social accounts and sees a happy, empathetic and engaged face, it creates an immediate and positive connection.

We live in a digital world. Although real connection and collaboration will never go away, we are all searching for what we need online. This includes the products, services or experiences that your business has to offer. Your first impression is often no longer when a client steps through a door, it happens on your LinkedIn, Instagram or Twitter page, well before you meet face to face.

A good, professional headshot photographer will have an arsenal of tips and tricks to get the best from you and your team in a short time. Using years of skill learned through taking hundreds of headshots.

Through lighting, posing and composition the values of you and your company can be portrayed to your audience in 100 milliseconds.