Taking Photos | Reducing Impact

I recently read a book and it changed my life and how I do business.

I’ve long believed that the most effective ways of affecting change are images, words and action.

Like most people I am subdued to change because how I currently live is comfortable. Yet I recently read a book. Within these words was the will for me to take action and use my images in order to change things.

The book is called ‘Let My People Go Surfing - The Education of a Reluctant Businessman’ by Yvon Chouinard.

In 1973 he set up Patagonia Inc. A clothing apparel store for the outdoor and adventure market. His ‘test’ was to see how far he could get in business while actively doing good for the environment and to the people along the supply chain that work towards making Patagonia goods.

His company has grown into one of the largest ‘outdoor’ apparel brands on earth and at very step of the way has checked itself against the environmental and sociological impacts that Patagonia has on the environment.

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As a keen hiker and sailor, I am surprised at myself towards the lackadaisical attitude towards the environment that I have taken. Of course I’ve been aware to these issues and I have bettered myself for the good of the environment. But I knew in my heart that it wasn’t enough.

You are what you do, not what you say you do.
— Yvon Chouinard

So I read the book cover to cover, re-read it straight away and downloaded the audiobook. Needless to say I was hooked. So invested in the Patagonia Ethos was I that I immediately began to ask myself the questions necessary on how I could reduce my impact on the environment as a photographer.

Beautiful Dartmoor

Beautiful Dartmoor

This has led me to what I believe is a long and complex journey. A journey I am looking to travel fully, with my eyes and mind wide open.

Simply through the act of looking for ‘problems’ in my business, I have found many things that I can alter. I relish the challenge of changing my business to help minimise my impact to the environment.

From now on, you can expect a better approach to how I run my business. Amazing images that both work hard for you and the environment.

Can you be a professional actor without a professional Headshot..?

The short answer here is No.

And here's a little bit of why...

Your headshot is the link to your audience, your agent and your Casting Director. It is literally one of the most important things to have in your arsenal as an actor.

Jason Actor Headshot Cornwall

Of course, you might be the best actor on earth, however, if you can't get the call from the Casting Director to show this then that's not helping anyone, least of all you.

You may have an incredible portrait of yourself, but if it doesn't adhere to the 'rules' of headshot photography then you'll be seen as an amateur and the Casting Director will move (incredibly swiftly) on. The best scenario that you can hope for here is that they didn't even notice your headshot in the pile. It's easy to rectify this though! Get professional headshots and get remembered for the right reasons! 

Joe Actor Headshot Cornwall

Ultimately the Casting Director is looking to employ you! They want to scan through the hundreds of faces on their desk/ in their inbox and find the right person. The right look, the right (professional) attitude. Then you can get the call, show them how good an actor you are and you're on your way to gainful and regular employment within your chosen profession!

I work closely with different casting agencies, I am grateful for this as it gives me an insight into the everchanging world of what is expected in a headshot. Different agencies within different genres and different countries all have their ideas of what is 'on trend' but there is a core of common rules that should be adhered to.

Guy Actor Headshot Cornwall

So while there are photographers out there that offer 'headshots', make sure that they are in fact headshots and not just great portraits.

A recent survey taken by members of the 'Casting Directors Guild' showed that 100% of the 175 members questioned said that headshots are not going away and remain one of the most important elements of being a professional actor.

So if you were thinking of getting your professional headshot portfolio, do your research. Does the photographer know the 'rules'. Do they know the industry that you work in and most importantly do you like their work?